How U.S. Moms Share & Spread
HEALTH Information 2011 Report

health
Technology that connects friends is a top choice for moms seeking health-related information. As part of her caregiver role, she is using the expanding online community to talk, share and learn.
How U.S. Moms Share & Spread HEALTH Information 2011 Report
How U.S. Moms Share & Spread HEALTH Information 2011 Report
     $199.99 USD

Table of Contents

Motherhood in the U.S.
Marketing to Mothers
How Moms Share Information Today
The Health Industry's Valuable Position
Word of Mouth
Technology Expands Word-of-Mouth Community
Facebook and Email Are the Norm
Moms Interact Through Technology
Moms Learn Through Technology
How Moms Share What They Learn
Moms Spread the Word to Family and Friends
Moms Trust Online Product Information
A Growing Trend
Moms Bring Health Online
'Dr. Mom'
'Dr. Mom' Turns to Technology
Tell-a-Friend Programs
Recommendations
Conclusion

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