2010 Marketing to Moms on Facebook
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Facebook has become the most popular destination on the web for U.S. mothers. Moms who use Facebook say that keeping in touch with friends and family is their biggest motivation to log on, but they’re also receptive to marketing, if it’s done right.
Do you have a Facebook presence that makes them want to interact with your brand, or the kind that turns them off?
- Learn what types of promotions moms welcome on Facebook, and which ones turn them off.
- Get simple, actionable guidance for creating mom-friendly fan pages.
- Hear from moms in their own words how they want marketers to communicate with them on Facebook.
- Get a 'playbook' for marketing to moms on Facebook.
- Learn how moms feel about Facebook ads, games, updates, and fan pages.
U.S. mothers are the most powerful consumer group in the world
today.
And Facebook is the most popular place for connecting with friends and
word of mouth activity -- a marketer's dream that you can turn
into reality.
| 2010
Marketing to Moms on Facebook Survey Results & Report |
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 $99 USD |
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Table of Contents
Introduction
Attitudes toward advertising and sponsorship
Moms offer guidance for marketers
Moms favor straightforward messaging & interactive promotions
Moms’ Facebook habits
Demographics
A playbook for marketing to moms on Facebook
Methodology
About the researchers
Attitudes toward advertising and sponsorship
Moms offer guidance for marketers
Moms favor straightforward messaging & interactive promotions
Moms’ Facebook habits
For moms, Facebook is all
about friends & family
Most moms are fans of company pages
A third of moms enjoy Facebook games
Moms skim over updates
Moms’ favorites on FacebookMost moms are fans of company pages
A third of moms enjoy Facebook games
Moms skim over updates
Demographics
A playbook for marketing to moms on Facebook
Tool: Using ads on Facebook
Tool: Using company pages
Tool: Using updates, games, and quizzes
Final ThoughtsTool: Using company pages
Tool: Using updates, games, and quizzes
Methodology
About the researchers