Research & Reporting for Marketing to Moms
Mothers today are the most influential consumer force with the
greatest spending power. The success or failure of businesses' ability
to connect and build relationships with moms can determine their
fate.
MomReports provides research and reporting for businesses in marketing to moms.
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The U.S. mom market is rich with opportunity for those health companies that are willing to better understand it and become more involved in social technolgies. The report includes findings on health marketing to mothers, how moms share information today, the health industry's valuable position, word of mouth, technology's role in word-of-mouth community, Facebook and email as the norm, how moms trust online product information, and tell-a-friend programs..
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Marketing to Moms on Twitter
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Marketers who want to connect with moms in a natural, memorable way
should take a closer look at Twitter. Twitter's friendly tone and
quick-update structure suits moms' busy lives, and they're eager to
interact with companies whose tweets are personable and offer them
useful information..
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Marketing to Moms on Facebook
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Facebook has become the most popular destination on the web for U.S.
mothers. Moms who use Facebook say that keeping in touch with friends
and family is their biggest motivation to log on, but they’re also
receptive to marketing, if it’s done right.
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